Media Strategy and Engagement
We help organisations develop and implement targeted media strategies that amplify their key messages, strengthen their public profile and deliver commercial outcomes.
Our team works closely with you to identify the right media channels and craft content that is tailored to your target audience.
From building lasting direct relationships with journalists to managing media statements and media events, we ensure an organisation’s story is communicated effectively.
With ongoing media monitoring and strategic insights, we help organisations stay ahead of public conversations and protect their reputation – turning media engagement into a powerful asset for organisations.
Sectors
Diplomacy has advised major Australian and international companies across a diverse range of sectors
Digital / Technology
Environment
Energy
Family Offices
Financial Services
Government
Hospitality
Infrastructure
Medical
Associations
Property
Private Equity
Renewable Energy
Satellite & Spectrum
Sport
Superannuation
Tertiary Education
Transport
Our Clients
We have worked with a diverse range of Australian and international clients.
Senior Team
Adam Kilgour
Managing Director
Adam has served as an adviser to cabinet ministers in federal and state governments.
Over four decades he has handled some of Australia’s most complex public affairs matters.
In 1993, he founded what grew into Australia’s largest communications company, which he later sold to an ASX-listed marketing services firm. Following this, Adam established Diplomacy in 2011.
Adam Chairs the Australian Corporate Affairs Summit—an annual event that brings together over 400 of Australia’s leading corporate affairs professionals to discuss leadership in the sector.
Adam has served on many private sector, NGO and government boards over the years and has significant experience in organisational governance, corporate strategy and reputational risk.
Josh Williams
Director
Josh brings over 25 years of experience in corporate communications, government relations, and multi-stakeholder advocacy campaigns.
He has provided strategic advice to a diverse range of large corporations, not-for-profit organisations, and government bodies on both proactive and reactive media strategies, issue and crisis management, corporate brand development, reputation management, as well as federal and state regulatory and public policy matters.
Josh has designed and executed public affairs programs for some of the world’s leading aviation, satellite, and tech companies.
For more than ten years he has also advised a prominent local government association that has successfully advocated for many major infrastructure projects now receiving billions in Commonwealth and State Government funding.
In addition, Josh serves as a director of EchoStar Global Australia, a subsidiary of one of the world’s largest publicly listed commercial satellite operators on the NASDAQ.
